'The' product designer with interest in behavioural science.
Meet Radhika, a Digital UI UX Product Designer blending the realms of Behavioural Science and UX. With a deep fascination for cognitive biases and decision-making processes, Radhika pursued a Master's degree in Behavioural Science while honing her craft in companies, startups, and corporates.Boosting Driver Engagement with Gamified Incentives at Porter
Designed a structured rewards program encouraging consistent performance while minimizing penalties for drivers using behavioural psychology.
Transforming Holidify’s Travel Experience with Scalable Design & New Features
Redesigned Holidify’s website and app with a scalable design system, hotel booking features, and improved travel discovery flows.
Designing Experiments to Improve Porter's Packers & Movers Booking Experience
Ran A/B tests on experimental interfaces to discover which design encourages quicker bookings and higher conversion rates.
Designing Across Verticals to Enhance Porter Driver Experience
Redesigned insurance, bank details, onboarding, and app features to reduce errors, streamline processes, and boost NPS.
Creative Design Concepts for Engaging Digital Experiences
Worked on unique app ideas and UI concepts to simplify interactions, encourage positive behaviors, and delight users.
Crafting a Seamless Shopping Experience for Yeebo ecommerce app
Created buyer and seller interfaces, standardizing behaviors of key elements to ensure a seamless and predictable user experience.
Enhancing Zigwheels with a User-Centric Community Experience
Cleaned up UI, added interactive community features to increase engagement, sign-ups, and session time.
