Behavioural & Product Designer đź§
Crafting evidence-based experiences that drive meaningful behaviour change.
UX Design, Behavioral Science, Product Strategy, Research ✸ Available for collaborations
Hey! I’m Radhika — a Digital Product Designer from New Delhi who loves blending Behavioral Science and UX to create experiences that feel intuitive and human.
My curiosity about how people think and make decisions led me to pursue a Master’s in Behavioral Science, where I explored cognitive biases, decision-making, and the psychology behind great design.
Over the years, I’ve designed end-to-end workflows, built high-fidelity prototypes, and led design reviews across startups and teams — crafting products that are both usable and delightful.
LinkedinBoosting Driver Engagement with Gamified Incentives at Porter
Designed a structured rewards program encouraging consistent performance while minimizing penalties for drivers using behavioural psychology.
Transforming Holidify’s Travel Experience with Scalable Design & New Features
Redesigned Holidify’s website and app with a scalable design system, hotel booking features, and improved travel discovery flows.
Designing Experiments to Improve Porter's Packers & Movers Booking Experience
Ran A/B tests on experimental interfaces to discover which design encourages quicker bookings and higher conversion rates.
4. Cross-functional environment
Designing Across Verticals to Enhance Porter Driver Experience
Redesigned insurance, bank details, onboarding, and app features to reduce errors, streamline processes, and boost NPS.
Creative Design Concepts for Engaging Digital Experiences
Worked on unique app ideas and UI concepts to simplify interactions, encourage positive behaviors, and delight users.
Crafting a Seamless Shopping Experience for Yeebo ecommerce app
Created buyer and seller interfaces, standardizing behaviors of key elements to ensure a seamless and predictable user experience.
Enhancing Zigwheels with a User-Centric Community Experience
Cleaned up UI, added interactive community features to increase engagement, sign-ups, and session time.
Crafting a User-Centered Airbnb Journey for Travel Discovery and Booking
Redesigned Airbnb to streamline the search, selection, and booking process with focus on clarity and ease of use.
9. Behavioural Design Framework
Enhancing Nextdoor’s Onboarding Experience Through Design
Added progress bars and clear guidance to help users understand each step, reducing drop-offs and improving engagement.
Redesigning JioHotstar to Boost Subscription Conversion Rates
Identified pain points in pricing and ads, then created intuitive subscription pages to improve clarity and conversion rates.
Improving Jar App Onboarding with Psychology-Driven Design
Implemented nudges, interactive elements, and variable rewards to reduce uncertainty and boost user conversions and retention.
12. Psychology in Emailer Design
Simplifying Customer Decisions with Behavioral Email Design
Applied behavioral science techniques—chunking, decoy framing, and loss aversion—to simplify decisions and increase conversions.
